Free listing | Paid listing |
| When will it be listed? - Free listings are processed after paid listings and other website update tasks. We work hard to process as many free listings as possible but cannot guarantee that all free listings will make it onto our website. | When will it be listed? - Paid listings are given top priority and are usually displayed on our website within hours of being received. |
| Information - name, time, dates, prices, address, telephone contact to a maximum of 50 words | Information - Name, time, dates, prices, address, telephone contact to a maximum of 100 words. Featured and hosted listings can be longer. |
| Printout version - your listing may or may not be included in our printout version of our What's On pages. | Printout version - your listing will appear in the printout version of our What's On pages. |
| Sponsors names are not mentioned in free listings | Sponsors names can be included |
| Link to your website - we are happy to provide free listers with a link to your website provided you do us the courtesy of placing a reciprocal link to White Hat on your site. Links to email addresses and ticketing websites are not available for free listings. | Link to your website &/or a ticketing website handling your event is provided as part of a paid listing. |
| Queries - queries resulting from your listing will not be forwarded | Queries - queries resulting from your listing will be forwarded to you |
| Graphics - we are happy to include a graphic with a free listing if you have included a link to White Hat on your website or if the graphic contains a prominent white hat in the foreground. See examples. | Graphics - you may supply your own graphics for your listing. |
| Ticket and admission prices - Events with standard admission prices over $50 per head are not eligible for free listing. Obviously you can afford the price of half a ticket to publicise your event. | Ticket and admission prices - all events are eligible for paid listings. |
| Merchandise - details of associated merchandise (eg CD, book, etc) will not be included. | Merchandise - details of associated merchandise (eg CD, book, etc) can be included. |
Not available - the following are not available for free listing - sales & marketing events, tours (either guided or slef-guided), garage sales, classes & lessons, accommodation, restaurants, cafes, bars, fundraisers (unless organisers guarantee that over 90% of gross is going direct to charity concerned), trade shows, paid workshops and classes, events of an overt socio-political nature, events submitted by marketing or promotions agencies, announcements laying outside the guidelines of our style guide.If in doubt whether your event qualifies for a free listing, email us with a brief description and we will let you know. | Available - Events of most types will be accepted. Paid listings may also appear on additional pages. For instance a classical music concert, as well as appearing under the appropriate dates and venues will also appear under the appropriate composer pages in our music section. |
| Statistics - statistics of page view for your listing are not supplied. | Statistics - statistics of page views for your listing are available on request. |
| In summary - many people or organisations who submit a free listing report a significant increase in awareness of their product or event. | In summary - many people or organisations who submit a paid listing report a significant increase in sales of their product or attendance at their event. |
Regardless of the above guidelines all listings are accepted at the discretion of the editor. |
Submit a free listing: | Submit a paid listing. |
