- People trust the White Hat brand - it has taken us a number of years to build a trust in the brand and to build a brand community. Many have come to recognise that some high exposure sites only list a restricted range of things, others submerge the information in mindless advertising speak and many others never reach critical mass. However, many visitors to our site have already enjoyed receiving our quirky weekly newsletter for a number of years with information about things to do in Melbourne. It is difficult for newcomers to the market to build a similar degree of trust with customers simply by spending a large amount of money.
- A listing on White Hat usually leads to listings elsewhere - Other media such as The Age usually consult White Hat when compiling their own free listings because they know that it is probably the most comprehensive and consistent listing.
- Printed version - All around Melbourne you will find people carrying printed copies of our What's On Today pages. You will also find them on hostel and hotel noticeboards and other places where people want printed information about what's on. These printed copies are handed around, distributed and greatly increase the reach of your information.
- Rub shoulders with the big guys - most major events and attractions have chosen to list on White Hat. Even if you're a 'little guy', your listing in such company may well raise your status.
- Exposure - thousands of people visit White Hat on any one day and we are approaching one million page hits per month. Many listers find that, even though they have their own web pages, a search for their event or attraction still puts our pages well ahead of theirs. That is because search engines such as Google use various techniques to rate the 'credibility' of pages. Such techniques include how many other 'credible' web pages link to yours. Our credibility rating (and thus your potential exposure on search engines) has been been built up over a number of years.
- Ethical listing practices - Some websites collect listings to attract search engines to their sites then when the customer arrives on that site they just see a page of Google ads taking up the whole screen with the real content hidden "below the fold" (off the bottom of the screen), In this case the customer will possibly never see your listing but instead click on a Google ad - possibly one placed by a competitor of yours.
- Multiple exposure - a listing on White Hat will often appear on a number of different pages. For instance a concert of music by Grainger at BMW Edge would be listed on our Classical Music in Melbourne page, BMW Edge page, Federation Square page, Profile of Percy Grainger page, the appropriate date pages of our Calendar of Events and would possibly be recommended in our weekly email newsletter with 5,000+ loyal subscribers.
- Gain unexpected customers - people searching for a rival event or attraction may well be exposed to your information on White Hat and become a new customer. This is less likely to happen if you merely list on your own pages.
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